Evaluation-Question one

1.In what ways does your media product use, develop or challenge forms and conventions of real media products?


Before we started researching or was giving a brief, we as a group knew what type of music video we wanted to do. this was a typical "indie" style music video, full of fun immature laughs with a young group of friends, and when we were given our briefs, the obvious choice would be the band 'Tonic' and the song that jumped out at us the most was Alright by Supergrass. 


So straight away i started researching the conventions of an "indie" music video, well i actually started looking at dance music videos made by young artists, Kesha was the first to spring to mind, as she uses comical and familiar settings, and a lot of young people having fun. Then i begun to look at typical indie bands to help finalise what had to be in our video and what we wanted. i noticed while researching that the video is mainly focused on the band and that they are always having fun, goofing around being young and reckless.


our band were originally called "Tonic", but ofcorse this just wasn't right and as a group we  decided on a new name. For ideas we checked out the brief as this tells us what the band enjoy and what there dislikes and likes are, In the brief I noticed it said the band had met in school, as i said that to the others, Gemma thought of a catchy name "Two Mile Radius". I loved it and so did molly, it works because normally to attend a school you need to live withing a Two Mile Radius and i thought this would suit the band very well.  As we began planning the video we decided we wanted to document the band having fun, as i said previously that's what most 'Indie' music videos consist of, and as they are teenagers, who love alcohol and having fun, we felt this would be the kind of video they would release.
We wanted to film a house party, as they are lots of fun and has been successfully in other, but also a cafe scene where there eating and discussing the party, so its like the morning after. But like most plans this wasn't working so we decided to rethink. 

so after some re thinking we thought we could film in a pub, showing they're a home grown British band, and pubs are still fun and atmospheric. So me and Gemma went looking for a pub to film in, and we found one with nice owners and were very kind about us using it for free. After we looked at the pub scenes on the computer it soon became apparent that the video would look dull with just these shots. so we all went back and did some more research to see what we could do to improve our video, it become clearer that we needed some fun band shots, just of the band having a laugh and being them self's, similar to the Mcfly video for their single Star Girl, its shot like a home movie. 

Unfortunately i was busy the day gemma wanted to film, but to make things easier she offered to film on her own, with out me or molly. i trusted gemma to get good shots and wasn't surprised to come back find some excellent footage. We made it clear we wanted these shots to look as natural as possible, even though the angles where set up for the shots, Gemma asked the band what we wanted them to do, and i feel they really listened and gave us more then we asked for, and really made a good impact on the video and i was very happy with it and i was getting really excited to edit the video. As the home footage shots were so good we decided to re shoot the performance shots but this time in one of our houses and to keep it young and fun we decided we wanted the to perform with Guitar Hero instruments a popular game with you audience. As these shots were filmed we worked with a variety of shots again to give it a more authentic feel. So when we got round to editing we as a group made sure it was fun, fast pace video, to ensure the audience will appreciate it and it makes it more exciting to watch. We also included a photo montage, which is different photos played one after each other. we did this during part of the guitar solo and i really think it works well, and to keep the audience interested we sped up parts of the band playing the guitar, again making sure the audience were not getting bored.